Whether they’re waiting for a professional consultation or for a meal, your customers can sometimes wait a fairly long time before being served. So, they’re looking to distract themselves or to occupy their time efficiently. To reflect the preferences and needs of your clientele, several telecommunications solutions are available to enrich their experience and make waiting more enjoyable.
Think about connectivity, content and ambiance as a way to stand out from the competition. Here’s how.
1. Offering a free Wi-Fi connection
76% of adults aged 18 to 44 have a smartphone. To pass the time, your clients will take out their cell by reflex, to start playing online, reading the news, communicating through social media, or just to stay informed. But when doing this, they’re limited by their plan’s data. Offering your clients a free Wi-Fi connection means they can stop worrying about going over their data limit, leaving them with an even more positive impression of your business.
You could also take advantage of this wait time to inform your clients about your services, for example, by displaying an ad or by leaving a pamphlet in the waiting room that shows your website. Clients can get informed about your business, and you’ll gain a competitive advantage.
2. Entertaining with targeted TV channels
Consultations, particularly those related to health matters, are often accompanied by anxious feelings for your clients. In these conditions, there are numerous advantages to presenting short variety, news, sports or kids’ shows, which allow you to brighten up the atmosphere and improve the perception of wait time, while also entertaining your clients.
3.Creating a relaxing ambiance
Creating an ambiance with music can also help you improve your clients’ experience during the time they spend in your establishment. Well-chosen music, from music channels like Stingray and MuchMusic can definitely provide a simple and effective solution.Leaving a positive impression
Whatever the ambiance you prefer in your establishment, it’s important to concentrate on strategic services that will ensure your customers’ loyalty and will help you to stand out from the competition.
Sources : Céfrio. La mobilité au Québec : des appareils à usage multiples, [Online], 2015. [http://www.cefrio.qc.ca/media/uploader/FasciculeNETendances2015-Mobilit_Versionfinale.pdf]