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Is your TV programming suited to your clientele?

10 Apr 2015

By Vidéotron Affaires
Videotron Business

“With the highest concentration of independent restaurants in the country, the Quebec restaurant industry represents a vast territory of opportunities and is a strong example of dynamic entrepreneurship.” On the other hand, the overwhelming number of bars and restaurants out there means that you have to learn to stand out from the competition, and a good way of doing that is by creating an atmosphere that is both stylish and unique. Statistics show that 43% of Quebecers consider an establishment’s ambiance to be the leading factor when choosing where to spend their money.* A crowd-pleasing TV channel line-up is one of the fastest and easiest ways to enhance the atmosphere within your business.

A tailored ambiance
A restaurant’s trendy style or a pub’s laid-back looks are not always enough to win over customers who possess ever increasing expectations. In fact, investing huge sums of money in your establishment’s decor does not necessarily guarantee success. A mere 6% of Quebecers take decor into consideration when deciding what restaurant or bar to go to.*

Customers, men especially (47%), want a place with a charming atmosphere where they can go to enjoy themselves. This is particularly true of men with a minimum annual income of $80,000 (50%), and students (60%).*

A unique experience
Yours customers wish to live a one-of-a-kind experience. Exciting get-togethers, memorable evenings and cherished moments are all inextricably linked not only to the content you broadcast, but also to the location itself, this being your establishment.

Music can help set you apart, allowing your establishment’s personality to shine through. Stingray channels and other à la carte music channels like Musimax and MusiquePlus (french only), can help turn your place into a popular hangout.

If your customers are diehard sports fans, why not offer them specialized channels like TVA Sports (french only), the channel that will surely delight all NHL fans, or BeIN Sports, the one-stop channel for Spanish and Italian league soccer followers.

A diverse offering
Take advantage of special occasions, not only to satisfy your customers, but also to expand your business. Showcasing popular shows, sporting events and other special occasions are all ideal ways to encourage customer loyalty and attract new business. Whatever the mood you’re going for, the important thing is to captivate your customers, have them lose track of time so that they stay longer, come back often and, of course, recommend your establishment to all their friends!

Choosing channels with interesting and captivating content will allow you to not only create an environment where friends and family will want to hang out, but also a place they’ll want to talk about, especially on social media. Did you know that 56% of the 18-34 crowd stays up-to-date on their favourite restaurants and bars through social media?** Another way to help grow your business and enhance customer experience is to offer Wi-Fi. Offering your customers Wi-Fi allows them to immediately post pictures and comments online, thus generating buzz for your business—yet another great way of promoting your establishment.

Association des restaurateurs du Québec

Léger Marketing

**Cefrio Net Tendance

About the author(s)

Videotron Business

Associated Subjects

Bars Télévision Restaurants