Hotels: 9 advantages of dynamic displays for your business

What is a dynamic display? It’s essentially a communication device where screens display messages supplied via a single online portal. The primary component of this innovative solution is, of course, the screen itself. Screens are used to broadcast digital content, which may be either static (such as images) or animated (such as videos). These screens allow you to inform and entertain viewers as well as promote your business.

However, this technology would be incomplete without a centralized platform for managing the content to be displayed. This platform enables the creation, uploading, and management of content before it is actually displayed. The solution offered by Videotron Business also includes a tutorial mode, which lets you learn about the main features of the online content management software.

As opposed to printed signage, text displayed on these screens can be changed in mere seconds and can then be displayed in real time. You can create, manage, and display information from a single webpage, anywhere and at any time! It’s also a great way to promote your environmental values and limit the use of paper.

So what would happen if your organization installed dynamic displays at reception, in common areas, close to elevators, and in conference rooms? Keep reading to discover just a few of the advantages this technology provides.

1- Improve customer experience

What’s the harm of reducing the number of calls you get at reception?

Naturally your objective is to give your customers the best possible treatment. That kind of customer-focused care starts with your ability to communicate effectively with them. Your visitors are constantly searching for practical information to let them make the most of their stay. Make their lives easier by displaying the information they need in appropriate places (without a lot of effort on your part). After all, what’s the harm of reducing the number of calls you get at reception?

Dynamic displays would allow you to publish the opening hours of the pool and spa as well as restaurant menus and your calendar of events. Different content can be sent to each screen, with each screen being positioned at a strategic location. You can even display your content through the signal for in-room guest TVs!

And keeping in mind the goal of constantly improving customer experience, multi-language displays let you personalize messages based on your guests’ spoken language. For example, you can highlight the phone number of a transportation business that offers its services to Mandarin speakers.

Lastly, hotels that offer an automated check-in and check-out system for visitors can optimize and speed up the process. Dynamic displays let you guide your guests through the process and improve how quickly they can execute the steps, thereby ensuring the waiting line doesn’t get too long…

3- Facilitate interactions with customers

Digital displays facilitate interactions with customers so you can better promote the services you offer. For example, you can insert a QR code right beside the opening hours for the hotel restaurant. Once the code is scanned with a smartphone, the customer is redirected to the restaurant’s webpage so they can easily make a reservation.

Don’t hesitate to make use of this technology to lead your customers to other services offered by your establishment. A QR code at the reception area could also prove useful for obtaining customer feedback at the end of their stay.

6- Attract and retain attention

The entryway, lobby, waiting rooms, and elevators are all prime locations for attracting and maintaining your customers’ attention! People are generally happy to receive information and be entertained, especially while waiting for something. Digital displays let you offer information about sporting events, financial news, weather, travel tips, and current events, to name just a few examples.

This kind of content is always popular and requires no intervention or monitoring by your employees. Updates are made automatically through the web to provide the kind of information you have previously configured.

8- Simplify administrative tasks

Your customers won’t be the only ones to benefit from the enhanced experience offered by digital displays. Your employees can also reap the benefits of this technology, since it will allow certain habitual administrative tasks to be simplified.

Menus will no longer need to be erased and rewritten, the opening hours of your various services will no longer have to be manually updated and displayed, and employees will no longer need to constantly respond to the same questions day after day: digital displays can assume all of these tasks.

Content planning is also made much easier. It is possible to automate the content that is displayed on each screen based on a schedule that works for you. Avoid burying your guests under an avalanche of information. Instead, choose exactly what content needs to be displayed at a particular place and at a particular time!

9- Reduce operational costs

Given the current labour shortage occurring in a variety of sectors, it may be hard to recruit bilingual employees. Digital displays can let you provide information in a number of languages and communicate routine information so that your workers do not need to provide verbal responses.

Costs related to training your staff can also be reduced through this technology. For example, explanatory videos can easily be programmed and shown to employees at various times of the day. Communicating HR updates to your teams is also a possibility. Whether you’re sharing new ways of working, establishing changes to normal procedures, or reminding staff about health and safety requirements at work, digital displays are your friend!

Whether you’re sharing new ways of working, establishing changes to normal procedures, or reminding staff about health and safety requirements at work, digital displays are your friend!

You’ve probably heard the phrase “Content is king.” But keep in mind that this means content needs to be shown at the right time and at several strategic locations simultaneously. Printed signs have had their day; now it’s time to shift to digital displays!

Digital displays can let you inform, guide, advise, and entertain guests. Businesses offering accommodations should take advantage of them and modernize so they can stand apart from the competition, generate more business, and optimize their customers’ experience.

Videotron Business’ wide-ranging expertise in mobility, Internet, networks, cybersecurity, telephone service, the Internet of Things, and television makes it an obvious choice when it comes to retaining a provider that is capable of analyzing your business needs in digital displays. Whether you’re looking to unify all of your telecommunication services under one roof or remove all of the printed materials crowding the walls of your establishment, don’t hesitate to book an appointment with one of our representatives.