Hotels, motels, and resorts must have a simple, effective way of communicating the right information to their teams of employees and their customers. Many such establishments use traditional printed billboards to display such messaging. However, these require an unrealistic amount of time when the information needs to be changed—existing signage would therefore need to be replaced—and they don’t provide any added value to either the organization itself or its customers.
Luckily, dynamic displays are now a feasible solution. And the possibilities offered by Videotron Business will optimize your processes, improve your customers’ experience, and make your employees’ tasks easier. We guarantee it!
Dynamic displays: the tech under the hood
What is a dynamic display? It’s essentially a communication device where screens display messages supplied via a single online portal. The primary component of this innovative solution is, of course, the screen itself. Screens are used to broadcast digital content, which may be either static (such as images) or animated (such as videos). These screens allow you to inform and entertain viewers as well as promote your business.
However, this technology would be incomplete without a centralized platform for managing the content to be displayed. This platform enables the creation, uploading, and management of content before it is actually displayed. The solution offered by Videotron Business also includes a tutorial mode, which lets you learn about the main features of the online content management software.
As opposed to printed signage, text displayed on these screens can be changed in mere seconds and can then be displayed in real time. You can create, manage, and display information from a single webpage, anywhere and at any time! It’s also a great way to promote your environmental values and limit the use of paper.
So what would happen if your organization installed dynamic displays at reception, in common areas, close to elevators, and in conference rooms? Keep reading to discover just a few of the advantages this technology provides.
1- Improve customer experience
What’s the harm of reducing the number of calls you get at reception?
Naturally your objective is to give your customers the best possible treatment. That kind of customer-focused care starts with your ability to communicate effectively with them. Your visitors are constantly searching for practical information to let them make the most of their stay. Make their lives easier by displaying the information they need in appropriate places (without a lot of effort on your part). After all, what’s the harm of reducing the number of calls you get at reception?
Dynamic displays would allow you to publish the opening hours of the pool and spa as well as restaurant menus and your calendar of events. Different content can be sent to each screen, with each screen being positioned at a strategic location. You can even display your content through the signal for in-room guest TVs!
And keeping in mind the goal of constantly improving customer experience, multi-language displays let you personalize messages based on your guests’ spoken language. For example, you can highlight the phone number of a transportation business that offers its services to Mandarin speakers.
Lastly, hotels that offer an automated check-in and check-out system for visitors can optimize and speed up the process. Dynamic displays let you guide your guests through the process and improve how quickly they can execute the steps, thereby ensuring the waiting line doesn’t get too long…
2- Help your guests get around
What would be better than an interactive map for providing directions?
Do new guests at your establishment feel like they’re walking through a maze? Do you spend a lot of time repeating the same directions to get your guests to the right place? If so, screens could definitely be used to help them navigate through the hotel. For example, you could use a digital screen to help them easily find public washrooms, restaurants, the gift shop, or a rooftop patio. And what would be better than an interactive map for providing directions?
It’s also possible to facilitate your guests’ travel within their host city. By displaying public transportation and shuttle bus schedules for popular places, like the casino or the airport, you’ll help them better manage their time and gain independence during their stay.
Similarly, digital displays can also be used to communicate safety information. Whether it’s an evacuation plan, areas closed for maintenance, or sharing instructions in case of an incident, a digital screen is your best possible option!
3- Facilitate interactions with customers
Digital displays facilitate interactions with customers so you can better promote the services you offer. For example, you can insert a QR code right beside the opening hours for the hotel restaurant. Once the code is scanned with a smartphone, the customer is redirected to the restaurant’s webpage so they can easily make a reservation.
Don’t hesitate to make use of this technology to lead your customers to other services offered by your establishment. A QR code at the reception area could also prove useful for obtaining customer feedback at the end of their stay.
Good to know
4- Transform restaurant menus
Restaurant menus no longer need to be exclusively available in paper form. A card with a QR code left at the centre of the table allows guests to access your establishment’s online menu. A digital display can also present the various menus available.
This technology also allows you to display an updated menu that is currently being offered. Has a lack of certain ingredients caused you to change some of your dishes? You can reflect those changes in mere seconds across all of your screens so your employees can get back to focusing on what’s important: satisfying your guests!
You can reflect those changes in mere seconds across all of your screens so your employees can get back to focusing on what’s important: satisfying your guests!
5- Beef up your sales initiatives
Naturally your business offers many wellness services for your customers and other users. Instead of printing more brochures and flyers to highlight each of them, making use of digital displays would be much more efficient. They would allow you to present promotional messages based on the time of day and demographic characteristics of your clientele.
In other words, this technology would provide support to your sales initiatives. Adapt your promotions based on the current state of bookings at your spa and display a discount in real time. Offer an immediate evening promotion with a free cocktail on a less-busy Monday. Having customers that stay onsite to take advantage of your facilities, shop, eat, and be entertained means one more step towards greater profitability!
6- Attract and retain attention
The entryway, lobby, waiting rooms, and elevators are all prime locations for attracting and maintaining your customers’ attention! People are generally happy to receive information and be entertained, especially while waiting for something. Digital displays let you offer information about sporting events, financial news, weather, travel tips, and current events, to name just a few examples.
This kind of content is always popular and requires no intervention or monitoring by your employees. Updates are made automatically through the web to provide the kind of information you have previously configured.
Good to know
Digital displays let you offer information about sporting events, financial news, weather, travel tips, and current events, to name just a few examples.
7- Improve your brand image
Technology and the hotel business are made for each other, as seen by the success of Uville Hotel. Many kinds of establishments can follow the same path and make this technology one of the pillars of their business strategy. Dynamic display solutions can also contribute to improving your business’s brand image.
Digital displays facilitate communication when events require fast updates to information displayed. Access to a single centralized platform lets you display information in an instant across all connected screens. Unified messaging in just a single click? Yes please! Harmonizing your tone of voice and wording, highlighting your slogan, and deploying your new logo in a unified, coherent way supports the image you want to convey of your organization.
8- Simplify administrative tasks
Good to know
Your customers won’t be the only ones to benefit from the enhanced experience offered by digital displays. Your employees can also reap the benefits of this technology, since it will allow certain habitual administrative tasks to be simplified.
Menus will no longer need to be erased and rewritten, the opening hours of your various services will no longer have to be manually updated and displayed, and employees will no longer need to constantly respond to the same questions day after day: digital displays can assume all of these tasks.
Content planning is also made much easier. It is possible to automate the content that is displayed on each screen based on a schedule that works for you. Avoid burying your guests under an avalanche of information. Instead, choose exactly what content needs to be displayed at a particular place and at a particular time!
9- Reduce operational costs
Given the current labour shortage occurring in a variety of sectors, it may be hard to recruit bilingual employees. Digital displays can let you provide information in a number of languages and communicate routine information so that your workers do not need to provide verbal responses.
Costs related to training your staff can also be reduced through this technology. For example, explanatory videos can easily be programmed and shown to employees at various times of the day. Communicating HR updates to your teams is also a possibility. Whether you’re sharing new ways of working, establishing changes to normal procedures, or reminding staff about health and safety requirements at work, digital displays are your friend!
Whether you’re sharing new ways of working, establishing changes to normal procedures, or reminding staff about health and safety requirements at work, digital displays are your friend!
Dynamic display solution: choosing a provider
You’ve probably heard the phrase “Content is king.” But keep in mind that this means content needs to be shown at the right time and at several strategic locations simultaneously. Printed signs have had their day; now it’s time to shift to digital displays!
Digital displays can let you inform, guide, advise, and entertain guests. Businesses offering accommodations should take advantage of them and modernize so they can stand apart from the competition, generate more business, and optimize their customers’ experience.
Videotron Business’ wide-ranging expertise in mobility, Internet, networks, cybersecurity, telephone service, the Internet of Things, and television makes it an obvious choice when it comes to retaining a provider that is capable of analyzing your business needs in digital displays. Whether you’re looking to unify all of your telecommunication services under one roof or remove all of the printed materials crowding the walls of your establishment, don’t hesitate to book an appointment with one of our representatives.
25 october 2023, By Videotron Business
