Winning products to entertain your customers while they wait

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Despite impeccable service, sometimes customers are required to wait longer than expected, whether at a restaurant or in a waiting room. Here are three suggestions to help make the experience as pleasant as possible.

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Customers who are stuck waiting often want to use their time wisely or take advantage of the situation to kick back and relax. Depending on their preferences and needs, you can offer them connectivity, content, or ambience thanks to convenient telecommunication solutions.

Stay connected: offer free Wi-Fi

A study conducted by CEFRIO revealed that in 2018, 73% of Quebec adults owned a smartphone. People tend to check their phones for pretty much everything, be it information, social media, or online games. Because their usage is usually restricted by their plan’s data limit, they’re always happy to be able to take advantage of free Wi-Fi while they wait. For the best of both worlds, opt for a Wi-Fi solution that accommodates your customers and lets you promote your company and special offers on a homepage (or splash page) whenever they connect to your wireless network.

Turn on the TV

Whether it’s for a medical appointment or mortgage assessment, customers can sometimes be nervous while they wait. To help them relax, offer them a variety of TV channels to choose from. A variety show, news channel, or sporting event will help pass the time, and that means their waiting experience—and their opinion of your business—will only improve!

Ambience 101: play that music!

To create a laidback atmosphere, nothing beats a little music. But be careful! Avoid playing elevator music, and instead opt for a variety of popular songs. Stingray music channels offer a selection of close to 50 musical genres, all ad and commercial free. Music has a soothing effect and can help make the customer experience better. In fact, a study whose results were published in the Journal of Oral and Maxillofacial Surgery revealed that patients who listen to music during a medical treatment are less stressed and anxious than those who don’t. Music is a winning option when it comes to providing your customers with a pleasant waiting experience.

Transform the waiting game into a positive experience

By opting for telecommunication solutions perfectly adapted to your customers’ needs, you’ll create a unique experience sure to stand out from the competition. All that’s left to do is to choose the solutions that are right for you and your business.

Three points to remember :

  • A free Wi-Fi connection so that your customers can browse the web in peace.
  • Targeted TV channels to help lower the stress brought on by certain types of appointments.
  • Soothing music to relax your customers while they wait.

17 January 2020, By Videotron Business

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Sources : Selligent, Forrester Research