
Economic challenges are changing how consumers behave. They’re tightening their purse strings and have higher expectations when visiting the establishments of their choice. Bars and restaurants in Québec are therefore finding bold ways to attract and retain a more connected clientele. Videotron Business, which serves several clients in the restaurant industry, unveils a few trends to follow to ensure your business can prosper.
1- Entertainment for the win
The culinary experience you offer is obviously one key condition to your success. But consumers’ entertainment is also not to be taken lightly. The ambiance of a bar or restaurant has a major impact on its popularity. Your challenge? Make foodies want to visit your establishment instead of choosing to get together at home.
Broadcasting a sporting event once in a while, or even on a daily basis, is relatively easy to do. Such a decision can have positive impacts on your profit line and help ensure the longevity of your business. Our Business TV offer starts with a basic plan to which you can add a selection of 5 to 15 sports channels to complete the Sports plan.
2- A tech menu that steals the show
A paper menu requires reprinting whenever there’s a change. It therefore has a short lifespan. It isn’t a very practical option, when a food is out of stock, or the chef needs to switch from the lunch to dinner menu, or if your strategy depends on various promotions. You need a menu that is likely to please your clientele: make sure it is visible and accessible!
Dynamic advertising is the way to go. The menu can be displayed on a black or white board. It’s chic and practical! This technology helps highlight the menu in your establishment and modify it in real time, quickly and easily. Give yourself flexibility in case you run out of an ingredient: you can update the menu in a snap! It also allows you to personalize the menu based on location or branch, and to get precious insights on the performance of your different ads.
3- Touchscreens for an interactive customer experience
Long reserved exclusively for fast food chains, touchscreens are now growing more common in all types of establishments. They offer a faster and more personalized experience. And restaurants with touchscreen tablets can combine the technology with dynamic advertising: the menu could also be displayed on these mobile devices.
Whether it is to explore an interactive menu, place an order, or pay the bill, intuitive terminals now simplify the customer’s experience. They help minimize order errors and can be integrated into inventory management systems. In 2025, they are now true allies in service optimization and customer satisfaction.
4- Artificial intelligence (AI) joins the fun
New technological advancements can help you reach your objectives. AI, for example, is transforming how bars and restaurants are managed. It makes it possible to adapt menus to trends, anticipate supply needs, and send targeted offers to loyal customers. Optimizing these aspects gives restaurateurs more time to focus on what truly matters: giving their customers a memorable experience.
5- Connectivity: the other key ingredient to your success
The bar and restaurant industry is continually innovating. Over the last decade, small, low-cost options began to emerge with container restaurants. These restaurants are built from recycled maritime containers and make it possible to deploy new branches with limited financial risk. Less expensive than a traditional construction, this type of restaurant allows entrepreneurs to reduce the costs associated with launching their business while benefiting from a modern, industrial design.
For both traditional and non-traditional establishments, there is an important variable these optimization possibilities depend on: the ability to count on a robust Internet connection. The Guaranteed Internet plans offer a reliable connection and an automatic backup on the LTE network in the event of an outage. Your payment terminals and your connection will remain functional, allowing you to keep your operations running across your establishment.
As for the Wi-Fi Pro option, it offers a high-performance, secure, crucial connection for your guests, in every part of your bar or restaurant. This solution also allows you to get information on traffic, number of visitors, and average duration and frequency of visits to your establishment in real time. A business tool that facilitates decision-making and is conducive to the success of your operations.
Contact us so we can tell you how we’ve helped local businesses succeed. And in the meantime, epicureans should take the opportunity to discover gastronomic trends that will satisfy their tastebuds in 2025, or to visit one of the 25 restaurants that deserve your attention today!
IN SHORT
Bars and restaurants: 5 trends to follow now
1- Entertainment for the win
2- A tech menu that steals the show
3- Touchscreens for an interactive customer experience
4- Artificial intelligence (AI) joins the fun
5- Connectivity: the other key ingredient to your success
April 2025, By Videotron Business